The next phase of our 2020 Vision will feature a new park entrance sequence both for our school groups and visiting guests. Since 2009, the Nature Center has enjoyed a 20% growth in overall attendance and our current entrance experience is becoming more and more outdated as a result. The new expansion will create a special entrance specifically for pre-registered school groups as well as a more accessible entrance plaza for our paying guests.
Parking will be greatly expanded as will guest facilities such as restrooms, merchandise opportunities and concessions sales. Part of the 2020 plan also calls for the Nature Center to connect with new audiences. Through marketing and branding research, we have discovered that our current name may not be conveying the fact that we feature a living collection. We will thus be changing our name in an effort to reach out to new audiences planning a visit to the Asheville area.